On 23 June 2016, the UK voted to leave the European Union by 51.89 per cent for Leave to 48.11 per cent for Remain, a small margin of 3.78 per cent. This equated to 17,410,742 votes to leave and 16,141,241 to remain, a margin of 1,269,501 votes.
Right up to the last few weeks, a win for Remain seemed assured. But then something happened to manipulate voters into support for, perhaps, the most monumental act of self-harm in the UK’s modern political history.
This is an important record of the material used to con the public and a reminder that such tactics were not, and are not, a one-off. The techniques will be used again to undermine our democracy and our human rights; they are already in play to convince people that ‘boat people’ are the cause of all our woes, that the ‘woke’ are on the side of criminals and against democracy, that leaving the ECHR is essential, that climate change activists are enemies of the people and that the NHS can only be ‘saved’ by privatisation.
For that reason, we wanted to preserve this sobering compilation, both as a record and a warning. Our thanks to Laura for putting it together and allowing us to reproduce it and to all those who contributed further evidence.
How did the Leave campaign manage to get that timely blip and win the Brexit referendum?
These were ads on social media – very precisely targeted.
Plus the widely known ones, the NHS red bus and Farage's poster.
All that on top of the ground work previously done by the tabloids, for… decades!
Contributions are very welcomed, please🙏
And stealing highly encouraged 😊👍
Found another one
Contributed by @chastavr
Contributed by @acemsdavis1
Contributed by @Mogleeone, re. BeLeave campaign.
The next 3 contributed by @Mogleeone
Found by @dplessey100
Vote Leave targeted on Facebook
– 7 million people
– With 1. 5 *BILLION* ads
-In the last 4 DAYS
Contributed by @Mckendrick36
The next 4 from @harrygoodfella1
From @harrygoodfella1 again:
Two from @Mogleeone
Contributed by @TimMorton2
Short pause just to thank everybody for the brilliant support for this thread 🙏🙏🙏
I couldn't reply to everybody yet, but I will!
The next 11(!) images, in three tweets, contributed by
Click-through button for data gathering – focused micro-targeting.
One rag, two Brexits.
Before and after…